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Who Do Fans Follow When a Formula 1 Driver Changes Teams? Fan Loyalty and the Redirection of Online Abuse.
Driver transfers can do more than reshape the Formula 1 grid. They can disrupt established relationships between fans, drivers and teams, forcing supporters to reconsider where their loyalty lies. Researchers at ESBS European Sport Business School are examining these moments to understand how shifts in loyalty, disappointment and perceived betrayal may influence online hostility, with […]